US television network ABC is concerned about losing ad revenue to DVR-loving, ad-skipping consumers, and it has a plan to stem the bleeding—deactivate the DVR fast forward button.
Yes, we just adore those annoying unskippable sections of DVD that prevent you from watching the part you actually want to watch until you’ve sat through whatever attention-taxing crap the DVD producer has tacked onto the start of their movie/series/whatever, and we’d be happy to make the same accommodation for DVR.
No, really. It’s not insane – it’s a TV Executive.
Should make that into a t-shirt.
Food for thought: How many years away is IPTV, and how many years of slow, painful death will the major TV networks endure before being snapped up by IPTV providers?
At the moment, you could create a la carte network programming using an RSS feed and BitTorrent; if there was some way of actually micropaying the creator for the right to use the content, I’d set up a network myself.